He has been actively involved in the concept development of positioning strategies and PR campaigns, often working independently without the involvement of external advertising or consulting agencies. His work includes the full cycle of advertising and marketing strategy development — from planning and budgeting to execution and performance evaluation.

Samvel Sahakyan has led the organization and management of advertising and marketing departments, ensuring effective workflow, strategic alignment, and performance analysis. He has also played a key role in building strong media relationships, establishing communication channels, and managing advertising placements across television, radio, and outdoor platforms.

His expertise extends to competitive market analysis, where he evaluates industry trends and identifies competitive advantages to enhance brand positioning and adapt successful practices.

Throughout his career, he has been involved in the conclusion of commercial, advertising, and marketing agreements, as well as the development of corporate identity systems and CRM-based projects aimed at strengthening customer engagement and loyalty.

He has organized numerous press conferences, product presentations, and cross-marketing initiatives, while also overseeing the execution of BTL campaigns, seasonal promotions, discount programs, and other sales-driven activities.

His experience includes the development and placement of out-of-home (OOH) advertising, including façade branding, navigation systems for shopping centers, and full-cycle production from concept to installation. He has also worked extensively with television and radio channels, managing both the production and placement of advertising content, including audio branding and live promotional activities.

In addition, Samvel Sahakyan has contributed to product placement strategies, integrating brands seamlessly into media content and communication environments.

Through his multidisciplinary approach, he combines creativity, strategic thinking, and operational expertise to deliver effective, measurable, and innovative advertising solutions.

He co-founded the Scientific and Cultural Foundation “Boon” in 2013 together with Kristine Armenakyan. The project began as an online media initiative and later evolved into a television broadcaster, aiming to promote rational public dialogue, education, science, and cultural development in Armenian society.

Gasparyan holds a background in academic and analytical media work. Under his leadership, Boon TV developed into a platform producing thousands of educational and documentary programs, covering topics such as science, culture, social issues, and public policy.

He has described the mission of Boon TV as creating a space for informed discussion and critical thinking, focusing on fact-based content and collaboration with researchers, scientists, and cultural figures.

Before becoming a media executive, he was also involved in public and civic initiatives and has been associated with analytical and educational projects in Armenia’s media landscape.

Today, Gemafin Gasparyan is recognized as one of the key figures behind independent educational media in Armenia, with Boon TV becoming one of the country’s notable cultural and scientific broadcasting platforms.

Born into a path that combined education, creativity, and public service, he began shaping his professional identity early on. Between 1981 and 1985, he studied at the Echmiadzin Club and Library Technical College, specializing in cultural and educational work. Later, from 1986 to 1991, he continued his education at the Sverdlovsk Pedagogical Institute through distance learning, further strengthening his academic foundation.

His early career began in a very modest setting — in 1981, he worked as a laborer at the Yerevan Cable Factory. Shortly after, from 1981 to 1983, he served in the Soviet Army, an experience that became part of his formative years.

Returning to civilian life, he entered the field of education and culture. In 1986, he worked as a teacher at the Republican Center for Aesthetic Education. During the same period (1986–1991), he served as an instructor in the cultural and mass activities department of the Officers’ House of the Yerevan Garrison, where he gained experience in organizing cultural and public programs.

As Armenia’s media landscape began to evolve, Harutyun Harutyunyan gradually moved into television and journalism. In 1998, he was appointed Deputy Executive Director of the National Television of Armenia, marking his entry into senior media management.

From 2004 to 2010, he served as Director of the “Hailur” News Service of the Public Television of Armenia, one of the country’s key news institutions. In 2010–2011, he became Editor-in-Chief of the newspaper “Yerkir,” continuing his influence in print journalism.

His expertise in media governance was further recognized in 2011, when he was appointed by presidential decree as a member of the National Commission on Television and Radio of Armenia for a six-year term. In 2013, he joined the editorial board of the literary magazine “Andin.” He later served again in senior media leadership roles, including as Director of News and Analytical Programs at Public Television (2016–2018), and as Executive Director of “Channel 5” TV starting in 2018.

Alongside his professional career, Harutyun Harutyunyan has been actively engaged in literature and filmmaking. He is the author of poetry and prose collections such as “A Wet Morning” (2008) and “The Last Youth” (2013). He has also contributed to cinema as a screenwriter, co-author, producer, and creator of several films, including “Entrance Hall” (2014), “Red Apples” (2015), “The Newborn Who Ate the Moon” (2016), and the documentary “April of Victory” (2020).

His public activity has been equally significant. Over the years, he has held leading positions in Armenian and international scouting and youth organizations, including the Armenian General Benevolent Union youth structures and the Eurasia region of the World Organization of the Scout Movement. He has also been a long-standing member of the World Committee of the Pan-Armenian Games.

His contributions have been recognized at the state level, including a Prime Minister’s gratitude award (2006) and the prestigious “Moses of Khoren” medal awarded by the President of Armenia in 2018.

Harutyun Harutyunyan’s biography reflects a continuous path between journalism, culture, literature, and public service — shaped by decades of work dedicated to Armenian media and society.

From a young age, he chose a technical path in education. Between 1983 and 1990, he studied at the Yerevan Polytechnic Institute, Faculty of Cybernetics, graduating in automation and telemechanics. However, his interests soon expanded beyond engineering, leading him toward the world of media and communication.

In the early 1990s, he took his first steps in television by founding the “Tsayg” TV company in Gyumri (1990–1994). This period became his first experience in building a local media platform capable of reflecting public voice and shaping a new communication culture.

Since 1994, he has been the driving force behind one of his most significant initiatives — the founding of “Shant” TV. The channel began broadcasting in Yerevan in 2000 and gradually developed into one of Armenia’s leading media networks, known for its diverse content and innovative television formats. In 1998, he also founded “Shant” Radio, expanding his media activity into radio broadcasting.

Arthur Yezekyan’s contribution goes beyond management. He is also the author of numerous television projects and concepts, including comedy programs, the public-political show “Bridge,” and the analytical program “View from the North,” all of which helped shape the channel’s editorial direction.

In 1999, he also entered the political field, running as a candidate for the National Assembly of Armenia.

His approach to media has always combined creativity with strategic vision, turning “Shant” into not just a television company, but a platform for ideas and innovative formats.

He is interested in sports and music and speaks Armenian, Russian, and English.

Arthur Yezekyan is married and has two children.

Under his leadership, McCANN has delivered integrated communication solutions for leading international and regional brands, combining strong strategic thinking with excellence in execution across advertising, PR, events, and media

From 2016 to 2023, worked at Tert.am as a journalist, team leader, and later editor-in-chief, overseeing content strategy, coverage planning, and editorial direction. Also contributed to “Qaryak Media,” managing end-to-end content production and live broadcasting.

In 2023, founded the news platform Hayastan.news and led its development until June 2025. On June 2, 2025, was appointed Director of Kentron TV. Has also participated in various international training programs in media and journalism.

Anna Manasyan has served as the Chief Operating Officer of Shant TV since September 2023, overseeing the company’s day-to-day operations, ensuring the effective organization of internal processes, and facilitating the implementation of key business decisions.

She holds a Master’s degree in International Law and has more than 17 years of professional experience across the legal, defense, and media sectors. Throughout her career, she has served in the Armed Forces of the Republic of Armenia, holding positions related to personnel management, legal support, and analytical activities. Prior to joining the executive leadership team, Anna practiced law at Shant TV, specializing in corporate law, contractual relations, and legal support for organizational operations. Drawing on her extensive professional background and management expertise, Anna successfully combines legal knowledge with practical leadership skills, contributing to Shant TV’s sustainable growth and operational excellence.

Since 1996, he has worked in journalism and television, serving as editor, presenter, commentator, and head of news programs across various media outlets. Since 2005, he has been the Director of the Armenian branch of the MIR Interstate Television and Radio Company.

Previously, he worked at Kentron TV, the Second Armenian TV Channel (“Prometheus”), and other media organizations. His interests include sports (football, basketball) and piano performance, especially jazz.

Since 2020, Hovhannes Movsiyan has been serving as the Executive Director of the Public Television Company of Armenia, during which time new television channels and digital platforms have been launched, and major cultural projects have been implemented — including Festivar, a project aimed at promoting regional tourism. Under his leadership, Armenia hosted the Junior Eurovision Song Contest 2022 (JESC 2022).

From 2003 to 2008, he served as the director of the humor project “Kargin Haghordum”. In 2009, he began collaborating with the Public Television Company of Armenia, and a year later directed the TV series “Angel’s School”. In 2010, he directed the short-story TV novellas “Life Carousel”.
Together with Sharm Holding, he directed the films “Wanted: Millionaire”, “The Groom from the Circus”, “Poker.am”, and “North-South”. In 2011, he served as director of “The Groom from the Circus”, in 2012 directed the comedy “Poker.AM”, and in 2015, as director and screenwriter, he directed “North-South”. Since 2012, he has been the General Director of Armenia TV, as well as co-author and producer of various TV projects and films.
From 2013 to 2015, he was the producer of the sitcom “Tnpesa”, from 2014 to 2019 a co-author of “Full House”, and from 2015 to 2017 a co-producer of “Domino”.
In 2015, Babakhanyan directed the comedy film “North-South”, which became the first Armenian film to use 3D animation and large-scale visual effects.
In 2019, during the filming of music videos in Armenia by Russian rappers Timati and Nazima, Davit Babakhanyan served as the co-producer from the Armenian side.
From 2019 to 2020, as the director of Armenia TV, Babakhanyan collaborated with Associated Television International (USA) and Academy Films (Armenia), producing the English-language TV films “Death Squad” and “Kavaran” for the U.S. audience.
Since 2021, he has been the Head of the Directing Masterclass at the Armenian-Russian Slavic University.