Armen Gasparyan

Armen Gasparyan is the co-founder and CEO of McCANN agencies in Armenia, with over 26 years of experience in advertising and marketing. He has led the agencies since 2003, driving its strategic direction and growth.

Under his leadership, McCANN has delivered integrated communication solutions for leading international and regional brands, combining strong strategic thinking with excellence in execution across advertising, PR, events, and media

Guiding Everything We Do

OUR VALUES

Transparency

We strengthen public trust through accountable governance and open data.

Professional Development

We invest in media education programs to nurture the next generation of professionals.

Competitiveness

We enhance the attractiveness of the local media market for advertisers, partners, and international players.

Mission Statement

To ensure transparency, accuracy, and fairness in Armenia’s audiovisual media sector by managing audience measurement systems, safeguarding data integrity, and fostering a competitive and reliable media environment that meets international standards.

Executive Director

Margarita Grigoryan

Margarita Grigoryan is a prominent Armenian media executive whose career spans more than 30 years across television, radio, print media, public administration, and academia. Widely recognized for her contribution to the development of Armenia’s modern media landscape, she has combined editorial expertise, strategic leadership, and academic insight throughout her professional journey. Grigoryan began her career in journalism in the early 1990s, contributing to leading Armenian newspapers and the Armenpress news agency while still a student. In 1993, she joined Public Radio of Armenia, where she worked as an editor and later as a producer and chief editor of socio-political programming. Her early work was marked by a strong focus on public affairs, social issues, and political analysis during a formative period in Armenia’s post-independence media environment.