Samvel Sahakyan

Samvel Sahakyan is an experienced advertising and creative management professional with extensive expertise in developing and executing integrated marketing and communication strategies. His career is defined by a hands-on approach to building brand positioning, managing advertising ecosystems, and delivering impactful promotional campaigns across multiple platforms.

He has been actively involved in the concept development of positioning strategies and PR campaigns, often working independently without the involvement of external advertising or consulting agencies. His work includes the full cycle of advertising and marketing strategy development — from planning and budgeting to execution and performance evaluation.

Samvel Sahakyan has led the organization and management of advertising and marketing departments, ensuring effective workflow, strategic alignment, and performance analysis. He has also played a key role in building strong media relationships, establishing communication channels, and managing advertising placements across television, radio, and outdoor platforms.

His expertise extends to competitive market analysis, where he evaluates industry trends and identifies competitive advantages to enhance brand positioning and adapt successful practices.

Throughout his career, he has been involved in the conclusion of commercial, advertising, and marketing agreements, as well as the development of corporate identity systems and CRM-based projects aimed at strengthening customer engagement and loyalty.

He has organized numerous press conferences, product presentations, and cross-marketing initiatives, while also overseeing the execution of BTL campaigns, seasonal promotions, discount programs, and other sales-driven activities.

His experience includes the development and placement of out-of-home (OOH) advertising, including façade branding, navigation systems for shopping centers, and full-cycle production from concept to installation. He has also worked extensively with television and radio channels, managing both the production and placement of advertising content, including audio branding and live promotional activities.

In addition, Samvel Sahakyan has contributed to product placement strategies, integrating brands seamlessly into media content and communication environments.

Through his multidisciplinary approach, he combines creativity, strategic thinking, and operational expertise to deliver effective, measurable, and innovative advertising solutions.