First Channel
Founded on November 29, 1956, it is Armenia’s first television channel. Initially focused on cultural, artistic, and children’s programming, it later expanded to include news and socio-political content. After independence, the broadcaster became more diverse and free, adopting new formats and technologies. Today, the First Channel remains Armenia’s leading public broadcaster, offering a wide range of programs with digital and HD broadcasting.... Read More
Samvel Sahakyan
Samvel Sahakyan is an experienced advertising and creative management professional with extensive expertise in developing and executing integrated marketing and communication strategies. His career is defined by a hands-on approach to building brand positioning, managing advertising ecosystems, and delivering impactful promotional campaigns across multiple platforms.
He has been actively involved in the concept... Read More
Gemafin Gasparyan
Gemafin Gasparyan is a media producer, researcher, and public intellectual, best known as the co-founder and Executive Director of Boon TV, a science- and culture-focused media platform in Armenia.
He co-founded the Scientific and Cultural Foundation “Boon” in 2013 together with Kristine Armenakyan. The project began as an online media initiative and later evolved into a television broadcaster,... Read More
Harutyun Harutyunyan
Harutyun Harutyunyan is a journalist, prose writer, and public figure whose professional career has been closely connected to the development of media, culture, and civic life.
Born into a path that combined education, creativity, and public service, he began shaping his professional identity early on. Between 1981 and 1985, he studied at the Echmiadzin Club and Library Technical College, specializing in cultural and... Read More
Hepta Armenia
Hepta Armenia is a full-cycle creative and strategic communications agency founded in Yerevan in 2009. They bring together strategic communications, high-end creative production, refined media planning, and bespoke event marketing to shape ideas that move people and inspire change.... Read More
Television and radio broadcasting network of Armenia
“Television and Radio Broadcasting Network of Armenia” CJSC (TRBN) is the national operator responsible for Armenia’s television and radio broadcasting infrastructure. Established in 1957, the Company has played a central role in developing and maintaining a unified broadcasting system across the country.
In 2011, by a decision of the Government of the Republic of Armenia, TRBN was entrusted with the creation,... Read More
Public Benefit Media Environment Foundation
The “Public Media Environment” Foundation was established by the Government of the Republic of Armenia with the aim of supporting the audiovisual media sector. The Foundation promotes an increase in the share of public-interest content in audiovisual programs broadcast via the public multiplex, enhances public awareness, and ensures comprehensive and high-quality coverage of socially significant topics, including social, cultural, educational, and other important... Read More
Ministry of High-Tech Industry of the Republic of Armenia
The Ministry of High-Tech Industry of the Republic of Armenia is a governmental body that was established on May 8, 2019, as a result of reorganization. On June 1, 2019, the Ministry’s Charter was approved, defining its current name and outlining its main areas of activity.
The Ministry develops and implements the policy of the Government of the Republic of Armenia in several strategic sectors, including high... Read More
Arthur Yezekyan
Arthur Yezekyan was born on February 6, 1966, in the village of Akhuryan, in the Shirak region of Armenia, a place that shaped his early understanding of life, work, and creativity.
From a young age, he chose a technical path in education. Between 1983 and 1990, he studied at the Yerevan Polytechnic Institute, Faculty of Cybernetics, graduating in automation and telemechanics. However, his interests soon expanded... Read More
Armen Gasparyan
Armen Gasparyan is the co-founder and CEO of McCANN agencies in Armenia, with over 26 years of experience in advertising and marketing. He has led the agencies since 2003, driving its strategic direction and growth.
Under his leadership, McCANN has delivered integrated communication solutions for leading international and regional brands, combining strong strategic thinking with excellence in execution across... Read More
How the New Law Will Change the Competitive Environment of the Media Market in Armenia
In the media sector, ratings data are not only informational tools but also instruments with economic impact. They directly influence the distribution of advertising revenues and market competition. In this context, the proposed legislative changes aim to eliminate existing inequalities and create a more controlled environment.
The logic behind the main changes... Read More
New Regulation of the Media Measurement System: Why Amendments to the Law “On Audiovisual Media” Are Necessary
In recent years, the importance of media measurement has grown in Armenia’s media landscape as a key tool for determining the advertising market and the competitive positions of broadcasters. However, the current regulatory framework does not ensure full controllability of data or clear rules for its unified use.
To address this issue, amendments and additions to the Law “On Audiovisual Media” are being... Read More
A New Phase of TV Audience Measurement in Armenia: On the Path to Transparency and Trust
In recent years, increasing attention has been paid in Armenia’s media landscape to the system of measuring television ratings. In this context, Margarita Grigoryan, President of the Audiovisual Media Industrial Committee, addressed the key challenges of the field and possible directions for its development in an interview with Media.am.
Why is TV Audience Measurement... Read More
Strengthening Trust in Armenia’s Media Landscape: Advancing TV Audience Measurement
A few days ago, Margarita Grigoryan, Chairwoman of AMIC, took part in a key working session organized by Inditronics Media Armenia. The session brought together Armenia’s media community, including broadcasters, advertising agencies, and sales houses, to explore the foundations of the country’s TV Audience Measurement (TAM) system.
This collaborative discussion marked an important step toward strengthening... Read More
Betghehem Arabyan
A media professional with a Master’s degree in Television Journalism from Khachatur Abovian Armenian State University (2006–2012) and over 15 years of experience in journalism and media management.
From 2016 to 2023, worked at Tert.am as a journalist, team leader, and later editor-in-chief, overseeing content strategy, coverage planning, and editorial direction. Also contributed to “Qaryak Media,” managing... Read More